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AI Attribution Infrastructure

Prove what your AI delivers.
Price it accordingly.

Your AI features create real value, but you can't measure it, so you can't charge for it. We build the data infrastructure that connects AI actions to business outcomes, so you can move beyond seats and charge on value.

Sound familiar?

You've shipped AI features that genuinely help your customers. But internally, the economics don't add up and your pricing doesn't reflect the value you're creating.

AI compute costs are eating your margins — every inference costs money, but your pricing is still per-seat.
Customers love the AI but you can't prove ROI — so you can't justify premium pricing or expansion revenue.
You know outcome-based pricing is the future — but you don't have the telemetry to get there.
Gross Margin Comparison Why This Matters
Traditional SaaS 80–90%
AI-First SaaS 50–60%
⚠️
A ~30 percentage point gap that compounds at scale. At $10M ARR, that's potentially $3M in margin lost annually to AI infrastructure costs.
LLM API calls 8–15% of revenue
Compute / Infra 6–12% of revenue
Data Ops 4–8% of revenue
Net margin gap vs. traditional SaaS ~30 pts

How we help

We work in three phases. Each delivers standalone value, and together they build a complete attribution system your engineering team can execute on.

Phase 01
Diagnose

We audit every AI feature against its current ability to prove business impact, and map the telemetry gaps standing between you and outcome-based pricing.

  • Score each feature on autonomy and attribution readiness
  • Document current vs. required data points
  • Identify the fastest paths to measurable value
Phase 02
Design the Pricing Architecture

We model the financial impact of each AI feature, assign attribution confidence scores, and design the pricing evolution roadmap.

  • Convert time and quality gains into dollar values
  • Rank features by pricing transition readiness
  • Define the migration path from seats to value units
Phase 03
Blueprint the Infrastructure

We deliver technical specifications your engineering team can execute: event schemas, data pipelines, and pilot frameworks for testing AI impact.

  • New event metadata for deterministic attribution
  • Pipeline specs joining AI telemetry to outcomes
  • A/B test design across customer cohorts

The Autonomy ×
Attribution Matrix

Every AI feature sits on two axes: how independently it operates (autonomy), and how clearly its output links to a business outcome (attribution). Together, these determine your pricing power.

The goal is to move features toward the top-right quadrant, where AI acts independently and you can directly measure the revenue or cost impact. That's where value-based pricing becomes defensible.

We use this framework to evaluate every feature in your product and build a prioritised roadmap for attribution infrastructure investment.
The quadrant model is grounded in the principles of Monetising Innovation (Madhavan Ramanujam, Simon-Kucher). Most SaaS companies design features first and price second. We help you reverse that order.
Autonomy × Attribution Framework
High Autonomy ↑ ↓ Low Autonomy
Outcome Proxy

Autonomous Agents

Acts independently, but its impact is hard to isolate and measure. Pricing uses proxy signals like tasks completed.

Outcome-Based

Revenue-Driving AI

Independent with clear, measurable business impact. Strongest pricing power and highest willingness to pay.

Seat-Based

Traditional SaaS

Human-driven, limited attribution. Pricing is tied to headcount, not value delivered.

Usage-Based

AI Copilots

Human-in-the-loop where usage correlates with measurable ROI. A stepping stone toward outcome pricing.

← Low Attribution ATTRIBUTION High Attribution →

Built for teams shipping AI

If your product has AI features and your pricing hasn't caught up, we can help regardless of your stage, vertical, or architecture.

Developer Platforms

AI coding assistants, test generation, or security remediation tools.

Enterprise AI

Agentic workflows that need outcome validation for enterprise pricing.

Vertical SaaS

Industry-specific platforms adding AI but stuck monetising through seat licenses.

Infrastructure and Cloud

Services transitioning from compute-based to value-based pricing.

Why we're different

Traditional pricing consultants focus on competitive benchmarking and willingness-to-pay surveys. That's necessary but insufficient. The real blocker is technical: most SaaS platforms simply don't have the data infrastructure to prove what their AI delivers.

We bridge the gap because we work across three disciplines that rarely sit in the same room. The intersection of all three is where the real work happens.

Pricing Strategy Data Engineering Product Analytics Pricing models Attribution signals Event pipelines
Pricing StrategyMonetisation model design, competitive positioning, and the business case for transitioning each feature.
Data EngineeringEvent schema design, pipeline architecture, and the specs your team needs to build deterministic attribution.
Product AnalyticsFeature-level measurement, A/B test frameworks, and attribution confidence scoring to validate every assumption.

Let's figure out what your AI is actually worth

If your AI features are priced like traditional software, you're leaving revenue on the table and watching margins erode. We'll help you fix that, starting with a conversation about where you are today.

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